Founder & Creative Director
Saher Azer
My design career started in Egypt in the late 1990s — working at colour separation studios where you learn to respect every dot of ink. From there I moved into advertising, working at three of the biggest agencies in Cairo, designing for global brands like Pepsi, Coca-Cola, and McDonald's. The kind of work where every detail gets scrutinized because it ends up in front of millions of people.
In 2009 I moved to Canada and pivoted into digital marketing, then fully into UI/UX design in 2013 as apps and digital products became the main canvas. I spent years building products and brands for tech companies, startups, and media.
In 2020 I moved to Blainville with my family. And I noticed something: the local businesses here didn't have access to the same quality of design work that big-city companies take for granted. A contractor, a clinic, a restaurant — they'd end up with a template site that looked like everyone else's, built by someone who'd never set foot in the Laurentides.
That's why Crisp Design exists. To bring over two decades of real design experience — across print, advertising, digital, and product, on three continents — to businesses right here: Blainville, Laval, Mirabel, Saint-Jérôme, and across the region.